Pick who you are. We'll show you the money on the table, the risk you can shed, and what it costs to capture it. The math is lopsided — that's the point.
It isn't a sales trick — it's the structure of the market. Someone else has already put the money on the table (a grant) or the penalty on the table (a statute, a verdict, an insurer). The assessment is just the key. The cost of the key is tiny next to what it unlocks. That's the whole offer.